Clik here to view.
Google Analytics 102 – Advanced reports, AdSense and AdWords
Once you’ve mastered the basics of Google Analytics, this resource will show you how to make more advanced reports, as well as how to link AdSense and AdWords to your account. It is followed by...
View ArticleClik here to view.
Advanced digital security for journalists
Digital security should be a concern for all journalists regardless of whether you’re working in print, broadcast or online because we all rely on email and other digital tools. We’ve already covered...
View ArticleClik here to view.
The message matters: The science of gaining more followers on Twitter
Every publisher and editor wants to know how to increase their social media following, but up until now, adding more followers on Twitter and Facebook seemed more art than science, despite plentiful...
View ArticleOnline Advertising Explained: DMPs, SSPs, DSPs and RTB
Digital advertising is growing rapidly, with online display advertising alone forecast to grow by a torrid 36% year-over-year by 2013, according to advertising firm ZenithOptimedia. Yet not all...
View ArticleClik here to view.
Using photo-sharing site Flickr to source UGC images
Yahoo’s Flickr might not be as well known as other photo sharing sites, but it has a number of features that make it incredibly useful for journalists looking for user-generated content. Flickr has...
View ArticleClik here to view.
Advanced UGC image search techniques for finding and verifying photos
You’ve probably seen unbelievable images, like the one above, race past on Facebook, Twitter or vKontakte during a breaking news event. Such images spread rapidly, virally, because the images are so...
View ArticleClik here to view.
Using photo data to verify images on Flickr and Google+
On New Year’s Eve 2012 and the first day of 2013, Facebook users uploaded 1.1 bn photos. That’s just one indication of the size of the user-generated content revolution. In the first of our series...
View ArticleClik here to view.
Twitter: Advanced search tools for journalists
Sometimes social media can seem overwhelming with tens of thousands of updates streaming by every second. Japan has set several records in terms of the volume of updates on Twitter, after their women’s...
View ArticleFive must have WordPress plug-ins for news organisations
WordPress has grown from being a capable, very easy-to-use blogging platform into an incredibly flexible, all-purpose content-management system that comes in several variants to meet the needs of most...
View ArticleHow to keep you and your sources safe from smartphone attacks
With the high-profile campaign against news organisations by the Syrian Electronic Army, journalists and media managers are waking up to the importance of digital security. But as politically motivated...
View ArticleDon’t forget email in your content marketing strategy
It has been fashionable, over the past few years, to talk about the death of email as more people turn to social networks to communicate. But email newsletters remain a powerful way for news websites...
View Article
